Quiet type, big images and not a single carousel. A look at the portfolios that took the top spots.
Test with people
Every page was designed on a strict grid, then loosened where the content asked for it. Images are served in modern formats at the size each screen needs.
Small details, like the focus styles and empty states, got as much care as the hero. The colour system has two themes and meets contrast guidelines in both.
Test with people
Content was written first and the layout followed it. We tested each flow with real people before a single pixel was polished.
The brief was simple: make the work easy to find and hard to forget. The whole experience works with a keyboard and a screen reader.