Nine months, one prototype thrown away and a soundtrack recorded in a spare room.
Details that matter
Images are served in modern formats at the size each screen needs. The colour system has two themes and meets contrast guidelines in both.
Small details, like the focus styles and empty states, got as much care as the hero. The whole experience works with a keyboard and a screen reader.
Start with the content
Content was written first and the layout followed it. Pages stay light, so they load quickly even on a patchy connection.
The brief was simple: make the work easy to find and hard to forget. Motion is used to explain changes of state, never to decorate.